Proost to The Great Brew Fest

September 26, 2018

Beer lovers rejoiced as Heineken Malaysia brewed up arguably the best festival this October; a local take on the highly anticipated Oktoberfest, which unfortunately did not happen again for the second time.

Sure enough, The Great Brew Fest did not disappoint; it was a refreshing twist to the annual celebration. What made the launch of the festival more exciting was the launch of a limited release festival beer - Tiger Amber Lager, brewed exclusively for the festival!

Roland Bala, Managing Director of Heineken Malaysia, unveiled the festival beer at The Great Brew Fest kick-off in SOULed Out Hartamas, saying, “Be it lagers, stouts, ale, ciders or pilsners we have a portfolio of great quality brews for beer fans to enjoy. We recognise that consumers have discerning tastes and are keen to explore new choices. This year we decided to add a festival beer, a limited release Tiger Amber Lager, to the line-up of our already great brews to bring a higher quality experience to all our consumers.”

The limited release of the Tiger Amber Lager is the first locally brewed amber lager.

A brew fest won't be complete without custom beer mugs. Consumers will also be able to own a first-of-its-kind set of the “brew inspired art” limited edition designer mugs, created by Heineken Malaysia in collaboration with some of Malaysia’s most talented and renowned artists: CLOAKWORK, Kenji Chai, Beautiful Machines featuring Sling, Jarold Sng and Lynda (Pink Tattoos). The stunning designs are laser etched on to metallic-coloured mugs, worthy of a collector’s item.

For more information on The Great Brew Fest and to know more on how to be part of the celebration, check them out on Facebook @TheGreatBrewFest and Instagram @GreatBrewFest_MY.

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